Kumkum Studio
Last updated: February 2026
Kumkum Studio ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application Kuration ("Kuration" or "Kumkum"), our website kumkumstudio.com ("Website"), and related services (collectively, the "Services"). It is written with regard to applicable data protection law, including the General Data Protection Regulation (GDPR) where it applies.
The controller of your personal data in connection with the Services is Kumkum Studio.
If you wish to contact us about the processing of your personal data, please email: privacy@kumkumstudio.com or use the contact details on our Website.
Depending on your location, you may have the right to:
To exercise these rights, contact us at privacy@kumkumstudio.com.
We collect and use information as follows, depending on how you use the Services.
| Purpose | What we process | Legal basis | Retention |
|---|---|---|---|
| Providing the app (browse art, stories, audio, collections, identification) | Account data (e.g. email; profile from Google/Apple if you use sign-in); usage data (views, listens, tier); device type/OS as needed | Contract (Art. 6(1)(b) GDPR) or equivalent | Duration of use and, where applicable, until the end of the period in which claims can be asserted |
| Art identification (camera or upload) | On-device: image crop for recognition. We do not store your photos. We may process a derived vector (embedding) sent to our servers only to match artwork in our database. | Contract / legitimate interest (Art. 6(1)(b)/(f) GDPR) | Vectors used only for the search request; not retained as your image |
| Synced collections and favorites (Premium) | Collection names, artwork references, favorites linked to your account | Contract (Art. 6(1)(b) GDPR) | Until you delete the data or close your account, plus any claim period required by law |
| In-app purchases and subscriptions | Transaction and subscription status (via app store); we do not store full payment card details | Contract (Art. 6(1)(b) GDPR) | As required for billing, refunds, and legal obligations |
| Support and communication; legal claims | Messages and contact details you provide; data necessary for claims | Contract or legitimate interest (Art. 6(1)(b)/(f) GDPR) | Until the matter is closed and any claim period; claims until limitation period ends |
If you do not provide data necessary for a given feature (e.g. account for synced collections), that feature will not be available.
For users on tiers that see ads (e.g. Guest and Freemium), we or our partners may collect and use data to show non-personalised or contextual ads and to measure ad performance. We do not use the app to build advertising profiles about children. See "Third-party services and recipients" below for more detail.
| Purpose | What we process | Legal basis | Retention |
|---|---|---|---|
| Running the website and improving it | e.g. IP address, browser type, pages visited, referring URL | Legitimate interest (Art. 6(1)(f) GDPR) or consent where required | As needed for operation and, if applicable, per cookie/analytics policy |
| Contact or feedback forms | Name, email, message content | Contract or legitimate interest (Art. 6(1)(b)/(f) GDPR) | Until the request is resolved and any claim period |
Our Services are designed to be family-friendly. We do not require children to provide personal information to use the core features of Kuration (e.g. browsing art and stories as a guest). We do not knowingly collect data from children under 13 for targeted advertising. Parents or guardians may contact us at privacy@kumkumstudio.com to request access, correction, or deletion of a child's information.
We implement appropriate technical and organisational measures to protect your personal data. Communication with our servers uses encryption (e.g. TLS). No transmission over the internet is completely secure; we cannot guarantee absolute security.
Our Website may use cookies and similar technologies to: keep your session and preferences; understand how the site is used (analytics); and comply with consent choices. You can control or delete cookies via your browser settings. Blocking cookies may affect site functionality.
| Purpose | Typical retention | Function |
|---|---|---|
| Session / essential | Session or short | Necessary for the site to function |
| Analytics | As per tool (e.g. up to 14 months) | Understanding usage and improving the site |
| Consent / preferences | As set (e.g. 6–12 months) | Storing your consent and preferences |
We use external providers who process data on our instructions (processors) or, where relevant, as independent controllers:
| Activity | Recipients / services | Transfer outside EU/EEA |
|---|---|---|
| Authentication, database, backend | Supabase and Firebase | May include US; we rely on adequacy or appropriate safeguards |
| Hosting, storage, CDN | e.g. Cloudflare, hosting provider | As per provider; we ensure appropriate safeguards where required |
| Audio and AI (e.g. narration, translation) | e.g. Google (TTS, Gemini) | May include US; we rely on adequacy or appropriate safeguards |
| Advertising in the app | Ad network(s) used in Kuration | May include US; we use partners that comply with applicable rules |
| Analytics (website); contact / support | Analytics provider(s); email or support tool provider | As per provider |
We do not sell your personal information. We may disclose data where required by law or to protect our rights and safety.
Where we transfer your personal data to countries outside the European Economic Area (EEA), we ensure an adequate level of protection by relying on an adequacy decision, standard contractual clauses (SCCs), or certification schemes (e.g. Data Privacy Framework for US recipients) where applicable. You may request more detail on the safeguards we use by contacting privacy@kumkumstudio.com.
We may update this Privacy Policy from time to time. We will post the new version on this page and update the "Last updated" date. For material changes, we may notify you in the app or by email where appropriate. Continued use of the Services after the change constitutes acceptance of the updated policy where permitted by law.
For privacy-related requests, questions, or complaints:
For general or legal inquiries, see our Terms of Service or the contact details provided there.